The effectiveness of colour used in branding KIP Mart Hypermarket / Siti Nurfarahin Hasan
Color sells products. It is a powerful marketing tool that significantly influences consumer purchases, so much so that it accounts for 85% ofthe reason why someone decides to purchase a product (Hemphill 275). Marketers must understand the psychology of color in order to use iteffectively. Human...
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 语言: | 英语 |
| 出版: |
2015
|
| 主题: | |
| 在线阅读: | https://ir.uitm.edu.my/id/eprint/14430/1/TD_SITI%20NURFARAHIN%20HASAN%20AD%2015_5.pdf |