Hospitality sponsorship program: consumer involvement and product awareness / Marhazlina Ab Hadi

The relevance of this study lays in the search for the relationship between consumers involvement attributes in sponsorship program and product awareness towards the intention to purchase the sponsors product. In spite of all indicators pointing to the need for a clear understanding of the business...

书目详细资料
主要作者:	Ab Hadi, Marhazlina
格式:	Thesis
语言:	英语
出版:	2013
在线阅读:	https://ir.uitm.edu.my/id/eprint/17679/2/TM_MARHAZLINA%20AB%20HADI%20HM%2013_5.pdf

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