Shopping mall attractiveness: consumers decision towards the selection of shopping mall / Zaimatul Awang

Retail industry has been recognized as one of the industries that contributed to the rapid expansion of economic in Malaysia. As shopping malls is one of the sectors of the retail industry, it has played a prominent role in making Kuala Lumpur as number two of shopper paradise in Asia Pacific. Each...

Description complète

Détails bibliographiques

Auteur principal:	Awang, Zaimatul
Format:	Thèse
Langue:	anglais
Publié:	2013
Sujets:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations
Accès en ligne:	https://ir.uitm.edu.my/id/eprint/17730/1/TM_ZAIMATUL%20AWANG%20HM%2013_5.pdf