An integrated model for international market entry location, entry timing and entry mode (ELETEM) decisions of Malaysian construction firms / Che Maznah Mat Isa

The strategy in making firms that are entering new foreign markets expand their businesses in terms of services, products, technology, human and other resources has been widely studied. However, a review of the literature suggests that a comprehensive model with existing theories to clearly guide th...

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Détails bibliographiques
Auteur principal: Mat Isa, Che Maznah
Format: Thèse
Langue:anglais
Publié: 2016
Sujets:
Accès en ligne:https://ir.uitm.edu.my/id/eprint/18563/1/18563.pdf

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