Customer awareness and acceptance towards Billion Marketing's in-house brand for leather products 'RORINE' / Mazumi Jaafar
In today's highly competitive retail industry, in-house brands products are becoming more and more important. As department stores and specialty outlets rely less on manufacturer brands and more on promoting their own in-house brands. In-house brands give the retailer greater control over the m...
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | थीसिस |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
1998
|
| विषय: | |
| ऑनलाइन पहुंच: | https://ir.uitm.edu.my/id/eprint/2555/1/2555.pdf |