Customers’ attitude toward message effectiveness on newspaper advertising of Naza Kia Malaysia Sdn. Bhd / Muhammad Hanif Hasan

Traditional advertising media such as TV, Radio, Press, and Outdoor advertisements are losing their ability to transfer information and persuade people to buy products but interactive advertising media such as Website, Social Media, interactive TV and mobile devices are getting more powerful. So, th...

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Bibliographic Details
Main Author:	Hasan, Muhammad Hanif
Format:	Thesis
Language:	English
Published:	2012
Subjects:	Study and teaching. Research Advertising
Online Access:	https://ir.uitm.edu.my/id/eprint/32987/1/32987.pdf

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