Enhancing customer loyalty programs: a study case of Telekom Malaysia Kota Bharu / Ahmad Hafiz Che Hashim

In the world of telecommunication, consumers typically patronize multiple service providers, which leave service providers striving to earn a greater portion of consumer expenditures. The purpose of this paper is to find out the principle issues toward enhancing loyalty programs on customer purchasi...

詳細記述

書誌詳細

第一著者:	Che Hashim, Ahmad Hafiz
フォーマット:	学位論文
言語:	英語
出版事項:	2011
主題:	Study and teaching. Research Consumer satisfaction Customer services. Customer relations
オンライン･アクセス:	https://ir.uitm.edu.my/id/eprint/33033/1/33033.pdf