Factors influencing purchasing decisions of house purchaser : a case study at BINARAYA PKINK Sdn. Bhd / Nurul Atikah Abd Latif

The aim of this study is to identify the Factors Influencing Purchasing Decisions of House Purchaser: A Case Study at Binaraya PKINK Sdn. Bhd. There are fourth factors that will be studied, which are price, design, family size and quality. This study also conducted to examine what is the most influe...

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Auteur principal:	Abd Latif, Nurul Atikah
Format:	Thèse
Langue:	anglais
Publié:	2012
Sujets:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
Accès en ligne:	https://ir.uitm.edu.my/id/eprint/33222/1/33222.pdf