Intention to use mobile customer relationship management (mcrm) in hotel industry / Marzita Jamaluddin
Purpose – The purpose of this paper is to develop an understanding of the primary concerns of a customer when they use mobile CRM services and identify factors that can be used for making better mobile customer relationship management (mobile CRM) services in hotel industry. Design/Methodology/Appr...
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | थीसिस |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
2013
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| विषय: | |
| ऑनलाइन पहुंच: | https://ir.uitm.edu.my/id/eprint/38223/1/38223.pdf |