Intention to use mobile customer relationship management (mcrm) in hotel industry / Marzita Jamaluddin

Purpose – The purpose of this paper is to develop an understanding of the primary concerns of a customer when they use mobile CRM services and identify factors that can be used for making better mobile customer relationship management (mobile CRM) services in hotel industry. Design/Methodology/Appr...

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書目詳細資料

主要作者:	Jamaluddin, Marzita
格式:	Thesis
語言:	英语
出版:	2013
主題:	Industry Customer services. Customer relations Hospitality industry. Hotels, clubs, restaurants, etc. Food service
在線閱讀:	https://ir.uitm.edu.my/id/eprint/38223/1/38223.pdf