Validating cultural landscape in consumer brand preferences / Ida Izumi Abdollah

Culture has played a significant role in all aspects of human life affecting individual behaviours and decisions making. To ascertain, understand and interpret its impact, cultural frameworks are adopted. Since the past Malaysian cultural studies has relied on Western based frameworks to explain the...

Full description

Bibliographic Details

Main Author:	Abdollah, Ida Izumi
Format:	Thesis
Language:	English
Published:	2019
Subjects:	Branding (Marketing) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/39441/1/39441.pdf
Abstract	Abstract here