A business performance study of budget hotel in Terengganu: a case study of Shafura Hotel, Kemaman, Terengganu / Che Zaki Abd Ghafar and Norul Huda Musa

Most studies consider business performance to be a multidimensional construct. Two dimensions represent financial and non-financial which are Competitiveness and Quality of service were hypothesized to measure the business performance in the Shafura Hotel (SH) context. Using financial and historical...

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Bibliographic Details

Main Authors:	Abd Ghafar, Che Zaki, Musa, Norul Huda
Format:	Thesis
Language:	English
Published:	2010
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/89061/1/89061.pdf
Abstract	Abstract here