The influence of push, pull and mooring factors on brand switching intention among generation Y smartphone users in Malaysia
The influence of push, pull and mooring factors on brand switching intention among generation Y smartphone users in Malaysia by Koo, Xi Min
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| Format: | thesis |
| Language: | English |
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Tanjong Malim
2023
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| Online Access: | https://ir.upsi.edu.my/detailsg.php?det=11854 |