The influence of push, pull and mooring factors on brand switching intention among generation Y smartphone users in Malaysia
The influence of push, pull and mooring factors on brand switching intention among generation Y smartphone users in Malaysia by Koo, Xi Min
| 第一著者: | |
|---|---|
| フォーマット: | thesis |
| 言語: | 英語 |
| 出版事項: |
Tanjong Malim
2023
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| 主題: | |
| オンライン･アクセス: | https://ir.upsi.edu.my/detailsg.php?det=11854 |
| _version_ | 1846510703807037440 |
|---|---|
| author | Koo, Xi Min |
| author_facet | Koo, Xi Min |
| author_sort | Koo, Xi Min |
| description | The influence of push, pull and mooring factors on brand switching intention among generation Y smartphone users in Malaysia by Koo, Xi Min |
| format | thesis |
| id | oai:ir.upsi.edu.my:11854 |
| institution | Universiti Pendidikan Sultan Idris |
| language | eng |
| publishDate | 2023 |
| publisher | Tanjong Malim |
| record_format | eprints |
| spelling | oai:ir.upsi.edu.my:118542025-01-14 https://ir.upsi.edu.my/detailsg.php?det=11854 The influence of push, pull and mooring factors on brand switching intention among generation Y smartphone users in Malaysia Koo, Xi Min HD Industries. Land use. Labor Tanjong Malim Fakulti Pengurusan dan Ekonomi 2023 thesis text eng N/A https://ir.upsi.edu.my/detailsg.php?det=11854 openAccess The influence of push, pull and mooring factors on brand switching intention among generation Y smartphone users in Malaysia by Koo, Xi Min |
| spellingShingle | HD Industries. Land use. Labor Koo, Xi Min The influence of push, pull and mooring factors on brand switching intention among generation Y smartphone users in Malaysia |
| title | The influence of push, pull and mooring factors on brand switching intention among generation Y smartphone users in Malaysia |
| title_full | The influence of push, pull and mooring factors on brand switching intention among generation Y smartphone users in Malaysia |
| title_fullStr | The influence of push, pull and mooring factors on brand switching intention among generation Y smartphone users in Malaysia |
| title_full_unstemmed | The influence of push, pull and mooring factors on brand switching intention among generation Y smartphone users in Malaysia |
| title_short | The influence of push, pull and mooring factors on brand switching intention among generation Y smartphone users in Malaysia |
| title_sort | influence of push pull and mooring factors on brand switching intention among generation y smartphone users in malaysia |
| topic | HD Industries. Land use. Labor |
| url | https://ir.upsi.edu.my/detailsg.php?det=11854 |
| url-record | https://ir.upsi.edu.my/detailsg.php?det=11854 Fakulti Pengurusan dan Ekonomi |
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