The influence of push, pull and mooring factors on brand switching intention among generation Y smartphone users in Malaysia
The influence of push, pull and mooring factors on brand switching intention among generation Y smartphone users in Malaysia by Koo, Xi Min
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | thesis |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
Tanjong Malim
2023
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| विषय: | |
| ऑनलाइन पहुंच: | https://ir.upsi.edu.my/detailsg.php?det=11854 |