The influence of push, pull and mooring factors on brand switching intention among generation Y smartphone users in Malaysia

The influence of push, pull and mooring factors on brand switching intention among generation Y smartphone users in Malaysia by Koo, Xi Min

ग्रंथसूची विवरण
मुख्य लेखक: Koo, Xi Min
स्वरूप: thesis
भाषा:अंग्रेज़ी
प्रकाशित: Tanjong Malim 2023
विषय:
ऑनलाइन पहुंच:https://ir.upsi.edu.my/detailsg.php?det=11854