Consumers' Perceptions and Expectations of Service Quality in Selected Fast Food Restaurants

In Malaysia, fast food restaurants have experienced high growth rates and have introduced more new products and services. As a result, the level of competition has increased. Now, the issue is how each individual restaurant will maintain its competitiveness in terms of service quality. The study...

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Bibliographic Details

Main Author:	Arumugam, Nalini
Format:	Thesis
Language:	English English
Published:	2001
Subjects:	Fast food restaurants. Consumers' preferences. Consumers - Attitudes.
Online Access:	http://psasir.upm.edu.my/id/eprint/10571/1/FP_2001_27.pdf