Influence of perceived innovativeness, customer perceived values and attitude towards customer value co-creation behaviour in dessert cafés

Dessert cafés are becoming increasingly popular as people embrace the new trend of enjoying after-meal treats. Dessert café owners and managers have been searching for ways of gaining a competitive differentiation to thrive in the fierce competition brought on by rival local shops and well-establ...

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Bibliographic Details
Main Author:	Ling, Esther Sii Wei
Format:	Thesis
Language:	English
Published:	2023
Subjects:	Consumer behavior Food service Desserts
Online Access:	http://psasir.upm.edu.my/id/eprint/113667/1/113667.pdf

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