Relationship between push and pull motivation factors and intention to visit Muslim-friendly hospitals for medical tourism among Malaysian Muslims

The Muslim-friendly medical tourism holds a great potential in assisting with the post-covid efforts for the country. As of current literature, there are no prior research on what drives Malaysian Muslim consumers to visit Muslim-friendly hospitals. This study proposes the effects of push and pul...

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書目詳細資料
主要作者: Sobani, Rizq Nadiah
格式: Thesis
語言:英语
出版: 2023
主題:
在線閱讀:http://psasir.upm.edu.my/id/eprint/114152/1/114152.pdf