| 要約: | This research provides an in-depth discussion and validation of a design customisation
framework for Chinese traditional handicraft products, aiming to enhance the user
satisfaction and marketability. By introducing the new framework, this research
intended to help the product designers an effectively combine the user needs and
market trends at the early stage of a new Chinese traditional handicraft products design
and development process. This research used the quantitative method through surveys.
While the respondents involved in this survey acknowledged as handicraft product
experts and end-users to obtain the relevant data on user satisfaction and marketability
factors. The results identified 51 customisation elements based on user preferences,
perceived value and marketability factors that provide the theoretical support for an
innovative design of a new Chinese traditional handicraft products toward satisfaction
and marketability. Furthermore, the elements also can demonstrate how user needs
and marketing strategies can be integrated into product design to enhance the market
performance of Chinese traditional handicraft products. The main contribution of this
research is proposed a new Product Design Customisation Framework (PDCF). By
validating the framework, the research provides a new reference for future innovative
design and market development of Chinese traditional handicraft products. Three
successful Chinese traditional handicraft products were selected as sampling product
assessment to analyse and validate the applicability of a new framework.
|
|---|
