Segmentation of Malaysian ecotourists at Kinabalu National Park based on ecotourism attributes

Understanding ecotourists is an integral part in ecotourism marketing as it allows planners and marketers to design products based on the target market needs. Since domestic ecotourism is a blooming industry in Malaysia, information regarding the Malaysian ecotourist market segments is vital to enha...

書目詳細資料
主要作者:	Bidin, Sheena
格式:	Thesis
語言:	英语
出版:	2012
主題:	Ecotourism - Sabah - Marketing Tourism - Malaysia - Sabah
在線閱讀:	http://psasir.upm.edu.my/id/eprint/32272/1/FH%202012%2014R.pdf

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