Influences of customer-based brand equity and destination competitiveness on destination loyalty in Malaysia

Many countries are heavily dependent on tourism receipts as a major source of foreign revenue, especially in the developing nations in the south-east Asian region such as Thailand, Indonesia, and Malaysia. Tourism and its related activities are often used as a catalyst for economic growth and develo...

詳細記述

書誌詳細

第一著者:	Wong, Philip Pong Weng
フォーマット:	学位論文
言語:	英語
出版事項:	2014
主題:	Brand loyalty Product management Consumers' preferences
オンライン･アクセス:	http://psasir.upm.edu.my/id/eprint/52025/1/FEP%202014%2016RR.pdf