Factors influencing purchase intentions through social networking websites among Malaysian students

As in many other countries, social media has today become one of the fastest and strongest networking and communication tools in Malaysia. This has facilitated the growth of online marketing and online shopping in the country. Realizing this development, companies have to venture into the world of s...

全面介紹

書目詳細資料

主要作者:	Fard, Saeideh Sharifi
格式:	Thesis
語言:	英语
出版:	2017
主題:	Social networks Teleshopping Shopping - Computing network resources
在線閱讀:	http://psasir.upm.edu.my/id/eprint/67447/1/FBMK%202017%2021%20IR.pdf