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A case study on matrix advertising

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Bibliographic Details
Main Author: Mei-Li, Marilyn Teoh
Format: Thesis
Language:English
English
Published: 1999
Subjects:
Advertising
Online Access:http://psasir.upm.edu.my/id/eprint/77865/1/t%20GSM%201999%203%20%281900118347%29.pdf
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http://psasir.upm.edu.my/id/eprint/77865/1/t%20GSM%201999%203%20%281900118347%29.pdf

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