The effectiveness of the contents of print advertisements in inducing recall
The effectiveness of advertising has became an undeniable truth in assisting advertisers to promote their brand especially through TV advertising. However, the increasing challenges faced by TV advertising like advertisement clustering, zapping and etc. have made the advertisers seeking for alternat...
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| Format: | Thèse |
| Langue: | anglais anglais |
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2001
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| Accès en ligne: | http://psasir.upm.edu.my/id/eprint/77911/1/t%20GSM%202001%2012%20%281900118316%29.pdf |