Relationship between consumer satisfaction and electronic word of mouth about restaurant experience in Sarawak, Malaysia

Competition in food service industry and the introduction of social media have created a challenge in restaurant industry. This is because restaurant operators need to adapt to the new trend of electronic communication technology which may give great impact to their companies. The purpose of this...

Description complète

Détails bibliographiques
Auteur principal:	Tan, Chin Choo
Format:	Thèse
Langue:	anglais
Publié:	2016
Sujets:	Restaurants - Aspect social
Accès en ligne:	http://psasir.upm.edu.my/id/eprint/78375/1/FSPM%202016%2013%20-%20ir.pdf

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