Relationship between consumer satisfaction and electronic word of mouth about restaurant experience in Sarawak, Malaysia

Competition in food service industry and the introduction of social media have created a challenge in restaurant industry. This is because restaurant operators need to adapt to the new trend of electronic communication technology which may give great impact to their companies. The purpose of this...

書誌詳細
第一著者:	Tan, Chin Choo
フォーマット:	学位論文
言語:	英語
出版事項:	2016
主題:	Restaurants - Aspect social
オンライン･アクセス:	http://psasir.upm.edu.my/id/eprint/78375/1/FSPM%202016%2013%20-%20ir.pdf

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