Malaysian Tourism Marketing and Promotion a Comparative Study

Malaysia' tourism sector has everything going for it. It has a good tourism infrastructure over the last decade, capital city Kuala Lumpur and the various principal towns of Penang, Malacca, Kuantan and Johor Bahru have rapidly developed into modern, thriving metropolises. The road system l...

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Détails bibliographiques
Auteur principal: Nair, Mohanan
Format: Thèse
Langue:anglais
anglais
Publié: 1997
Sujets:
Accès en ligne:http://psasir.upm.edu.my/id/eprint/8080/1/GSM_1997_36_.pdf