The Influence of Firm Size, Marketing Strategy and Market Research Activities on the Export Performance of Small and Medium Sized Manufacturers in Malaysia

The main purpose of this study is to identify the influence of firm size. marketing strategy and market research activities on the export performance among Small and Medium Industries (SMIs) in Malaysia. Industries involved in this study were food processing (food industry), rubber and related p...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Ismail, Noor Azlin
التنسيق:	أطروحة
اللغة:	الإنجليزية الإنجليزية
منشور في:	2003
الموضوعات:	Small business. Marketing.
الوصول للمادة أونلاين:	http://psasir.upm.edu.my/id/eprint/8177/1/GSM_2003_7_ir.pdf

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