Discourse of copywriting on Malaysian celebrity television advertisement

Copywriting is the text created by copywriters to promote products. However, lack of creativity and awareness from the copywriters created a negative acceptance from viewers and listeners. Therefore, this study is to identify the elements of critical discourse according to Fairclough (1995) in copyw...

書誌詳細
第一著者:	Roslan, Nur Widad
フォーマット:	学位論文
言語:	英語
出版事項:	2018
主題:	Advertising copy - Malaysia - Research Television advertising
オンライン･アクセス:	http://psasir.upm.edu.my/id/eprint/83391/1/FBMK%202018%2082%20-%20IR.pdf

類似資料

Critical discourse analysis on copywriting in 2019 Malaysia aidilfitri television advertisements
著者:: Roslan, Nur Widad
出版事項: (2021)

Consumers' perceived relationship between television advertising recall and brand purchase decision
著者:: Siew, Siok Peik
出版事項: (1999)

Brand recall as indication of television advertising effectiveness
著者:: Mohd Miharbi, Maldia Syela
出版事項: (2001)

Effectiveness of Islamic symbols in TV advertisements in reaching organizational clients
著者:: Ali, Azhani
出版事項: (2015)

Rethoric in Radio Advertisements’ Discourse
著者:: Abu Bakar, Siti Saniah
出版事項: (2008)

The effectiveness of the contents of print advertisements in inducing recall
著者:: Tan, Su Wei
出版事項: (2001)

A case study on matrix advertising
著者:: Mei-Li, Marilyn Teoh
出版事項: (1999)

Web advertising : the effectiveness of banner ad
著者:: Shamsuddin, Ahmad Sharifuddin
出版事項: (1999)

The relationships of celebrity, individual characteristics and attitude on intention to imitate Korean celebrity behaviour
著者:: Wan Roazha Wan Mat
出版事項: (2019)

The relative effectiveness of web advertisement (tested in the Malaysian context)
著者:: Liw, Ivy Cheh Chean
出版事項: (2000)

Effectuating discourse functions through evaluation: an appraisal of the 2015 and 2019 Nigerian newspaper political campaign advertisements
著者:: Oyekola, Ayoola Gabriel
出版事項: (2023)

An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah
著者:: Mat Lizah, Muhammad Reedha
出版事項: (2019)

Customers’ attitude toward message effectiveness on newspaper advertising of Naza Kia Malaysia Sdn. Bhd / Muhammad Hanif Hasan
著者:: Hasan, Muhammad Hanif
出版事項: (2012)

Consumers' attitudes toward TV advertising in Malaysia : a descriptive study
著者:: Yee, Han How
出版事項: (1999)

Examining the influence of advocacy advertising credibility on consumer's perception or commercial corporate image
著者:: Chong, Yee Lee
出版事項: (2000)

The advertising of barbershop influences consumer / Zarif Adly Zainudin
著者:: Zainudin, Zarif Adly
出版事項: (2015)

Exploring Language Effects In Ethnic Advertising: In Malaysian Environment
著者:: Yap, Eit Thian
出版事項: (1998)

A study on how advertising affect online shopping company (Human Factory) / Falicia Injong Anak Bujang
著者:: Anak Bujang, Falicia Injong
出版事項: (2013)

Advertising and identity construction : A cultivation analysis on health and beauty advertisements in Sabah
著者:: Chin, Ying Shin
出版事項: (2014)

Effectiveness study on printed campaign for eco-tourism. A case study : Nur Lembah Pangsun, Eco-Resort / Adzrool Idzwan Hj Ismail
著者:: Ismail, Adzrool Idzwan
出版事項: (2006)

Promoting the use of smart cards technology in Melaka / Mohd Roshadrimi Md Jani
著者:: Md Jani, Mohd Roshadrimi
出版事項: (2015)

Implikasi pengiklanan kepada masyarakat Malaysia. Kajian dari segi ekonomi dan sosial / Mustafa Khalil Mohd. Yusof
著者:: Mohd. Yusof, Mustafa Khalil
出版事項: (2000)

A Semiotic analysis of Malaysian car tv advertisements : The proton's of 2003-2014
著者:: Chou En-I
出版事項: (2017)

Investigate the Customer's Understanding of the Billboard Advertisements
著者:: Abdullah, Alkhaldi Shrouq
出版事項: (2012)

Religiosity as moderating variable between the relationship of attitude towards brand endorser of hijab advertisement on tv and purchase intention
著者:: Moses, Ibrahim Oyewole
出版事項: (2021)

Factors Affecting Tourism Advertisement Effectiveness in Libya
著者:: Burmad, Muhamed Ali
出版事項: (2010)

An investigation on the creativity and aesthetic value of commercial photography in Malaysia : a case of advertising campaign on billboard / Md Nagib Padil
著者:: Padil, Md Nagib
出版事項: (2006)

An Evaluation on Promotion and Advertisement Awareness: Case Study of AirAsia
著者:: Mir Fariz, Mir Ishak
出版事項: (2010)

Virtual Reality Features for E-Commerce 3D PDF Advertising
著者:: Najihah, Mohd Zauki
出版事項: (2009)

Relationship between brand characteristics and attitudes towards advertisement among Libyan students in Malaysia
著者:: Busen, Salem Mohamed S.
出版事項: (2018)

Relationship quality, service quality on Internet advertising effectiveness : knowledge management as a moderator
著者:: Kiew, Leck Min
出版事項: (2017)

Determinants of factors that influence unethical advertising: A study of UUM'S management postgraduate students
著者:: Shariza, Semi
出版事項: (2016)

An advertising awareness effect of long term steroid supplementation on Malaysian athlete / Mohd Ashfarullah Ardana
著者:: Ardana, Mohd Ashfarullah
出版事項: (2019)

Perception of selfie Malaysia tourism advertisement, attitude and visit intention to local Malaysia destination : a study of consumers in Kota Kinabalu, Sabah
著者:: Faerozh Madli
出版事項: (2016)

A simultaneous assessment of the hierarchical models of market orientation and external environmental factors (EEFs) on the relationship between innovation orientation and concept development in chain restaurants / Mazalan Mifli
著者:: Mifli, Mazalan
出版事項: (2014)

Insight into the minds of tweens: unlocking the mystery of cool brands / Masdiana Sulaiman
著者:: Sulaiman, Masdiana
出版事項: (2013)

Code-switching in advertising : an exploratory study on "Manglish" and "Bahasa Rojak" in newspaper and advertisements / Noraminah Ibrahim
著者:: Ibrahim, Noraminah
出版事項: (2013)

What motivates Malaysian working adults to watch broadcast television?
著者:: Pajen Singh, Daljit Kaur
出版事項: (2000)

A study on awareness of advertising male breast cancer in Malaysia / Nornatasya Farina Jasman
著者:: Jasman, Nornatasya Farina
出版事項: (2019)

Relationships of usage of facebook, awareness of facebook advertisements and contributing factors to consumers' purchasing behavior
著者:: Sasitharan, Githa Devi
出版事項: (2015)