Discourse of copywriting on Malaysian celebrity television advertisement
Copywriting is the text created by copywriters to promote products. However, lack of creativity and awareness from the copywriters created a negative acceptance from viewers and listeners. Therefore, this study is to identify the elements of critical discourse according to Fairclough (1995) in copyw...
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| 格式: | Thesis |
| 語言: | 英语 |
| 出版: |
2018
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| 主題: | |
| 在線閱讀: | http://psasir.upm.edu.my/id/eprint/83391/1/FBMK%202018%2082%20-%20IR.pdf |