Imej korporat Telekom Malaysia Berhad : satu kajian terhadap kepuasan pelanggan dan kualiti perkhidmatan

Pada amnya, kajian ini bertujuan untuk mengenalpasti imej korporat Telekom Malaysia yang bertindak sebagai peneraj u utama dalam sistem telekomunikasi di Malaysia. Secara khususnya, kajian ini turnt meneliti persepsi pelanggan telefon talian tetap terhadap imej korporat T elekom dari perspektif k...

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Détails bibliographiques
Auteur principal:	Abdullah, Zulhamri
Format:	Thèse
Langue:	anglais malais
Publié:	2000
Sujets:	Customer services - Quality control - Telecommunication Consumer satisfaction
Accès en ligne:	http://psasir.upm.edu.my/id/eprint/8749/1/FBMK_2000_2%20IR.pdf

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