Utaut factors influencing intention to use social TV among university students

Recent research shows that in line with the advent of broadband Internet and more connectivity through online channels and platforms such as social media, social networking sites, and smartphone messengers, TV viewers are involved in several activities including sharing, commenting, recommending, ra...

全面介绍

书目详细资料

主要作者:	Khoshrouzadeh, Jafar
格式:	Thesis
语言:	英语
出版:	2020
主题:	Television criticism - Research Internet television
在线阅读:	http://psasir.upm.edu.my/id/eprint/98347/1/FBMK%202020%2054%20-%20IR.pdf