Purchase intention towards edible bird's nest product among different groups of Malaysian consumers

Edible bird’s nest (EBN) is a glutinous mucilaginous secretion produced by the salivary glands of male Swiftlets. Until today, EBN has been consumed as a health supplement to restore human body deficiency by supplying nutrients. The beneficial effects of EBN on human health proclaimed by traditio...

Full description

Bibliographic Details

Main Author:	Mohamad Shukri, Nurul Nabilah Huda
Format:	Thesis
Language:	English
Published:	2020
Subjects:	Consumer behavior - Malaysia Edible birds' nests
Online Access:	http://psasir.upm.edu.my/id/eprint/99139/1/FP%202020%2042%20T%20IR.pdf