Religiosity as moderating variable between the relationship of attitude towards brand endorser of hijab advertisement on tv and purchase intention

The influence of religious mindset of audiences on information processing is one of the most significant dimensions of which have been modestly studied. This study was conducted to examine the relationship between celebrity endorsement on attitude towards hijab television advertisement and purchase...

書誌詳細
第一著者:	Moses, Ibrahim Oyewole
フォーマット:	学位論文
言語:	英語
出版事項:	2021
主題:	Endorsements in advertising Religiousness
オンライン･アクセス:	http://psasir.upm.edu.my/id/eprint/99633/1/IBRAHIM%20OYEWOLE%20MOSES%20-%20IR.pdf

類似資料

Influence of endorser credibility on attitude and purchase intention among social networking sites (SNSs) users
著者:: Samat, Muhammad Faizal
出版事項: (2015)

Effects of hijab as Islamic religious symbol on muslim consumer attitudes towards advertisements
著者:: Taheri, Abbas Naseri
出版事項: (2013)

Effectiveness of Islamic symbols in TV advertisements in reaching organizational clients
著者:: Ali, Azhani
出版事項: (2015)

Consumers' attitudes toward TV advertising in Malaysia : a descriptive study
著者:: Yee, Han How
出版事項: (1999)

Brand recall as indication of television advertising effectiveness
著者:: Mohd Miharbi, Maldia Syela
出版事項: (2001)

A Semiotic analysis of Malaysian car tv advertisements : The proton's of 2003-2014
著者:: Chou En-I
出版事項: (2017)

Consumers' perceived relationship between television advertising recall and brand purchase decision
著者:: Siew, Siok Peik
出版事項: (1999)

Relationship between brand characteristics and attitudes towards advertisement among Libyan students in Malaysia
著者:: Busen, Salem Mohamed S.
出版事項: (2018)

The effect of celebrity endorsement effectiveness on consumers' attitude towards advertisement and purchase intention
著者:: Siti Nazihah, Mohd Jamili
出版事項: (2015)

The effectiveness of the contents of print advertisements in inducing recall
著者:: Tan, Su Wei
出版事項: (2001)

A case study on matrix advertising
著者:: Mei-Li, Marilyn Teoh
出版事項: (1999)

Web advertising : the effectiveness of banner ad
著者:: Shamsuddin, Ahmad Sharifuddin
出版事項: (1999)

Rekabentuk Mesej dan Keberkesanan Pengiklanan TV
著者:: Haslida, Ismail
出版事項: (2004)

Moderating effects of religiosity on the predictors of happiness among postgraduate students in Malaysian public universities
著者:: Abu Rahim, Mohd Amirul Rafiq
出版事項: (2015)

Analisis semiotik dalam iklan TV Petronas sempena hari kebangsaan
著者:: Sitinurbayu Mohd Yusoff
出版事項: (2023)

Discourse of copywriting on Malaysian celebrity television advertisement
著者:: Roslan, Nur Widad
出版事項: (2018)

Celebrity and non-celebrity endorsement effectiveness on consumers' attitude towards advertisement
著者:: Wan Noraini, Wan Napi
出版事項: (2015)

The relative effectiveness of web advertisement (tested in the Malaysian context)
著者:: Liw, Ivy Cheh Chean
出版事項: (2000)

Relationship quality, service quality on Internet advertising effectiveness : knowledge management as a moderator
著者:: Kiew, Leck Min
出版事項: (2017)

Advertising and identity construction : A cultivation analysis on health and beauty advertisements in Sabah
著者:: Chin, Ying Shin
出版事項: (2014)

Influence of religious orientation on Jordanian viewers’ loyalty towards satellite TV channels
著者:: Abu-Alhaija, Ahmad Saifalddin
出版事項: (2018)

Customers’ attitude toward message effectiveness on newspaper advertising of Naza Kia Malaysia Sdn. Bhd / Muhammad Hanif Hasan
著者:: Hasan, Muhammad Hanif
出版事項: (2012)

The advertising of barbershop influences consumer / Zarif Adly Zainudin
著者:: Zainudin, Zarif Adly
出版事項: (2015)

Critical discourse analysis on copywriting in 2019 Malaysia aidilfitri television advertisements
著者:: Roslan, Nur Widad
出版事項: (2021)

Rethoric in Radio Advertisements’ Discourse
著者:: Abu Bakar, Siti Saniah
出版事項: (2008)

Examining the influence of advocacy advertising credibility on consumer's perception or commercial corporate image
著者:: Chong, Yee Lee
出版事項: (2000)

An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah
著者:: Mat Lizah, Muhammad Reedha
出版事項: (2019)

Factors associated with workplace deviant behavior in a public organization in Malaysia and moderating role of religiosity
著者:: Radzali, Farah Mardiana
出版事項: (2015)

Perception of selfie Malaysia tourism advertisement, attitude and visit intention to local Malaysia destination : a study of consumers in Kota Kinabalu, Sabah
著者:: Faerozh Madli
出版事項: (2016)

Investigate the Customer's Understanding of the Billboard Advertisements
著者:: Abdullah, Alkhaldi Shrouq
出版事項: (2012)

Insight into the minds of tweens: unlocking the mystery of cool brands / Masdiana Sulaiman
著者:: Sulaiman, Masdiana
出版事項: (2013)

Brand Reputation Management: The Influence of Brand Culture, Expression and Experience Toward Brands Reputation
著者:: Tengku Aroal Hawa Delaila, Tengku Ahmad
出版事項: (2012)

Factors influencing consumers' attitude towards online advertising
著者:: Tey, Hwa Jiun
出版事項: (2016)

Factors Affecting Tourism Advertisement Effectiveness in Libya
著者:: Burmad, Muhamed Ali
出版事項: (2010)

Relationships of usage of facebook, awareness of facebook advertisements and contributing factors to consumers' purchasing behavior
著者:: Sasitharan, Githa Devi
出版事項: (2015)

Accommodating the Muslim Women Privacy (Hijab) Requirements with Ventilation Needs in Malaysian Terrace Houses
著者:: Nahid, Sakineh Noshin
出版事項: (2001)

The influence of celebrity endorsement on actual purchase behaviour with mediating role of brand equity: A study on local food brands
著者:: Nur Shazzana, Ahmad Shaker
出版事項: (2015)

The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity.
著者:: Abdulmajid, Methaq Ahmed
出版事項: (2009)

Exploring Language Effects In Ethnic Advertising: In Malaysian Environment
著者:: Yap, Eit Thian
出版事項: (1998)

The relationship between trustworthiness, congruence, likeability, and advertisement of celebrity endorsement in social media towards consumer purchasing intention
著者:: Cheah, Lee Suan
出版事項: (2022)