The role of brand credibility and brand experience in post-consumption outcomes of hotel choice among Malaysian Muslim consumers / Nadzirah Rosli

This research investigates the importance of hotel attributes in examining Malaysian Muslim tourists' hotel choice. Based on the mean-end chain theory, it explores the relationship among nine constructs; hotel attributes, brand credibility, brand experience, brand attachment and post-consumptio...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखक:	Nadzirah , Rosli
स्वरूप:	थीसिस
प्रकाशित:	2020
विषय:	HD Industries. Land use. Labor

समान संसाधन

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