Halal cosmetics discourse in selected Malaysian media and consumer perceptions / Faatihah Zaharah Mohamed Razif
The global Halal industry is estimated to be worth around USD 2.3 trillion a year and is now one of the fastest-growing markets. With the increase in both supply and demand, halal has turned into a commodity. While many studies have attempted to look at consumers’ intention to purchase and behaviour...
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| 格式: | Thesis |
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2023
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