Examining social networking continuance intention to use from the perspectives of network externalities and social presence : the mediation effect of perceived benefit / Mahsa Omidi

Online social networking sites membership and usage is growing around the world, breaking the borders among the countries and becoming a global phenomenon. Individuals with common interests, from different social groups such as family, school and friendship are now able to be connected to each ot...

詳細記述

書誌詳細
第一著者: Omidi, Mahsa
フォーマット: 学位論文
出版事項: 2012
主題: