The antecedents of social media adoption: A study on the role of media needs and innovation characteristics / Izzal Asnira Zolkepli
In recent years, the popularity of social media has captured considerable attention, especially concerning medium usage and adoption. This phenomenon is seen as a great opportunity for expanding the marketing mix strategy. For this reason, sufficient knowledge of consumer insight is needed to unders...
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| منشور في: |
2014
|
| الموضوعات: |