Women's buying behaviour towards organic food
This paper focuses on women and their buying behaviour towards organic food. This paper adopted Theory of Planned Behaviour, a model from Ajzen (1991). This model includes three elements and they are attitude toward behaviour, subjective norm and perceived behavioural control. Relevant literature ha...
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| Format: | Thesis |
| Language: | English |
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Universiti Malaysia Sarawak, (UNIMAS)
2014
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| Online Access: | http://ir.unimas.my/id/eprint/10376/ |
| Abstract | Abstract here |