Self-service technologies (SSTS) and customer satisfaction in Banking industry

This paper aims to investigate the relationships between factors affecting self-service technologies (SSTs) in banking institutions with the customer satisfaction and later the impact of customer satisfaction of the SSTs usage. The 250 respondents from Kuching area participated in this survey. This...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Sia, Chiew Lan.
التنسيق: أطروحة
اللغة:الإنجليزية
منشور في: Universiti Malaysia Sarawak, (UNIMAS) 2013
الموضوعات:
الوصول للمادة أونلاين:http://ir.unimas.my/id/eprint/14328/
Abstract Abstract here