Alternative Design Strategies for Virtual Presentation of Packaging Design to Evoke Emotions and Sensory Perceptions of Online Shoppers in E-Tailing
The constant growth of online retailing is expanding the need for innovative design and marketing strategies. The main purpose of this research is to investigate a new perspective to online shopping experience where emotional effect of packaging design on online shoppers’ perception of senses is e...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English English |
| Published: |
unimas
2017
|
| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/20945/ |
| Abstract | Abstract here |