Alternative Design Strategies for Virtual Presentation of Packaging Design to Evoke Emotions and Sensory Perceptions of Online Shoppers in E-Tailing

The constant growth of online retailing is expanding the need for innovative design and marketing strategies. The main purpose of this research is to investigate a new perspective to online shopping experience where emotional effect of packaging design on online shoppers’ perception of senses is e...

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Bibliographic Details
Main Author:	Mohammad Denmamode, Leila Hafeeza
Format:	Thesis
Language:	English English
Published:	unimas 2017
Subjects:	NX Arts in general
Online Access:	http://ir.unimas.my/id/eprint/20945/
Abstract	Abstract here

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