Customer behaviour toward social networking advertising

Social networking has increasingly penetrating in our social lives where people keep in contact with their friend or family through this media and even on a daily basis. social networking has become new medium for advertiser for marketing purpose. The social network sites allow its users to share a...

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Détails bibliographiques
Auteur principal: Phang, Chia Lee
Format: Thèse
Langue:anglais
Publié: Universiti Malaysia Sarawak, (UNIMAS) 2013
Sujets:
Accès en ligne:http://ir.unimas.my/id/eprint/2740/
Abstract Abstract here