The Effectiveness Communication of Selayah Keringkam Towards The Development of Sarawak Cultural Tourism Industry
Sarawak Malay cultural and heritage products are generally less identified as one of the main products in the Sarawak tourism industry, this study applied mixed methods in collecting the data by using 384 set questionnaires distributed among international and domestic tourists and in-depth interview...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English English English |
| Published: |
UNIMAS
2023
|
| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/42467/ |
| Abstract | Abstract here |