The Impact of Influencer Attributes on Consumer Information Adoption and Purchase Intention of Cosmetic Products in Malaysia: The Mediating Effect of Information Credibility
Consumers tend to pay attention to the information shared by influencers due to the influencers’ first-hand knowledge of products or services. In Malaysia, women consumers prefer to seek information from beauty influencers on YouTube since they rely more on the recommendations made by those influenc...
| 第一著者: | |
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| フォーマット: | 学位論文 |
| 言語: | 英語 英語 英語 |
| 出版事項: |
Universiti Malaysia Sarawak
2023
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| 主題: | |
| オンライン･アクセス: | http://ir.unimas.my/id/eprint/43201/ |
| Abstract | Abstract here |