The Impact of Influencer Attributes on Consumer Information Adoption and Purchase Intention of Cosmetic Products in Malaysia: The Mediating Effect of Information Credibility

Consumers tend to pay attention to the information shared by influencers due to the influencers’ first-hand knowledge of products or services. In Malaysia, women consumers prefer to seek information from beauty influencers on YouTube since they rely more on the recommendations made by those influenc...

書誌詳細
第一著者:	Nurashikin, Nazer Mohamed
フォーマット:	学位論文
言語:	英語英語英語
出版事項:	Universiti Malaysia Sarawak 2023
主題:	H Social Sciences (General) HF Commerce
オンライン･アクセス:	http://ir.unimas.my/id/eprint/43201/
Abstract	Abstract here

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