Destination Image Mediated by Tourists’ and Resident Visitors’ Experience Quality -Empirical Evidence from Qingzhou, China
The destination image is a critical aspect for destinations. Typically, destination image is considered as a combination of cognition and affection. As tourists increasingly seek the quality of experience, this study proposes experience quality as a mediator between cognition and affection in the de...
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| Format: | Thèse |
| Langue: | anglais anglais anglais |
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unpublished
2024
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| Accès en ligne: | http://ir.unimas.my/id/eprint/44712/ |
| Abstract | Abstract here |