Beyond the lens of Courier Service industry: Understanding customer satisfaction and Loyalty among Young Consumers in Malaysia.
This study delves into the courier service industry, concentrating on the satisfaction and loyalty of young consumers aged 18 to 35 years old in Malaysia. The primary aim was to examine the impact of Service Quality (SERVQUAL) dimensions on young consumers’ satisfaction. The SERVQUAL model, which in...
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| Format: | Thèse |
| Langue: | anglais anglais |
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NONE
2024
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| Accès en ligne: | http://ir.unimas.my/id/eprint/45440/ |
| Abstract | Abstract here |