Service Design in Tourism: Tourist Experience Driven Destination in Qingzhou Ancient City, China

The study found a significant gap between tourists' perceptions and expectations of service quality in Qingzhou Ancient City, with notable differences across various dimensions of service quality. It also identified the factors influencing the service quality of Qingzhou Ancient City tourism se...

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Bibliographic Details

Main Author:	Yuliang, He
Format:	Thesis
Language:	English
Published:	UNIVERSITI MALAYSIA SARAWAK 2024
Subjects:	HD28 Management. Industrial Management HN Social history and conditions. Social problems. Social reform
Online Access:	http://ir.unimas.my/id/eprint/46097/
Abstract	Abstract here