EXPLORING THE ROLE OF IMPLICIT AND EXPLICIT MEMORY THROUGH PURCHASE INTENTION OF AIRASIA PRODUCTS
Advertising appeals, namely emotional and rational appeals are both considered as a well-known message strategy in advertising body of knowledge. However, there has been limited study to understand the relationships between both appeals and memory, namely implicit and explicit memory. Same situation...
| 第一著者: | |
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| フォーマット: | 学位論文 |
| 言語: | 英語 英語 |
| 出版事項: |
UNIMAS IR
2025
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| 主題: | |
| オンライン･アクセス: | http://ir.unimas.my/id/eprint/48102/ |
| Abstract | Abstract here |